Privacy Policy
Last updated: August 2026
At Key Knits, your privacy matters to us. This Privacy Policy explains how we collect, use, store and share personal information when you visit the Key Knits website, purchase a pattern, subscribe to our newsletter, contact us, or otherwise interact with our services.
By using this website, you acknowledge the practices described in this Privacy Policy.
Information We Collect
Depending on how you use the website, we may collect information such as:
Your name and email address
Billing and transaction information
Information relating to purchases and digital downloads
Information you provide when contacting us
Newsletter subscription preferences
Technical information such as your IP address, browser, device and general website activity
Information collected through cookies and similar technologies
We only collect information that is reasonably necessary to operate our website, provide our products and services, communicate with customers, and improve the Key Knits experience.
Purchases & Payments
When you purchase a Key Knits pattern or other product, certain personal information is required to process the transaction and provide your purchase.
Payments may be processed by third-party payment providers. Key Knits does not necessarily receive or store your complete payment-card information. Payment providers process information according to their own privacy and security practices.
How We Use Your Information
We may use personal information to:
Process and fulfill purchases.
Deliver digital knitting patterns.
Provide customer service and respond to questions.
Send information relating to your order or pattern updates.
Send newsletters and marketing communications where you have chosen to receive them.
Maintain and improve our website.
Understand how visitors use the website.
Detect or prevent fraud, misuse or security issues.
Maintain business and transaction records.
Comply with legal, tax and regulatory requirements.
We do not sell your personal information.
Email & Newsletter
If you subscribe to the Key Knits newsletter, we may use your email address to send you news about patterns, collections, Make Alongs, Journal posts, promotions and other Key Knits updates.
You may unsubscribe from marketing emails at any time by using the unsubscribe link provided in those emails.
Transactional messages relating to a purchase, account or requested service may still be sent when necessary.
Cookies & Analytics
The Key Knits website may use cookies and similar technologies to operate the website, remember preferences, understand website traffic and performance, and provide certain features.
Some cookies may be necessary for the website and online shop to function. Other cookies, including analytics or marketing technologies, may depend on the services enabled on the website and, where required, your consent.
You can control certain cookies through your browser settings and, where available, the website’s cookie preference tools.
Third-Party Services
Key Knits may use third-party service providers to help operate the website and business, such as website hosting, e-commerce, payment processing, email delivery, analytics and other technical services.
These providers may process personal information on our behalf or independently in accordance with their own privacy policies and applicable laws.
Because some service providers may operate outside Canada, personal information may be processed or stored in other jurisdictions and may be subject to the laws of those jurisdictions.
How We Share Information
We may disclose personal information to service providers when reasonably necessary to operate Key Knits, process transactions, deliver products or provide services.
We may also disclose information when required by law, to protect our legal rights, to investigate fraud or security concerns, or in connection with a sale, transfer or reorganization of the business.
We do not sell or rent customer mailing lists or personal information to third parties.
How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable legal, accounting, tax or business requirements.
Retention periods may vary depending on the type of information involved.
Protecting Your Information
We take reasonable administrative and technical measures to protect personal information from unauthorized access, loss, misuse or disclosure.
However, no website, electronic transmission or storage system can be guaranteed to be completely secure.
Your Choices & Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including rights to request access to or correction of certain information and, in some circumstances, to request deletion, withdrawal of consent or information about how your personal information has been used or disclosed.
You may contact Key Knits to make a privacy-related request.
Some information may need to be retained where required for legal, tax, security or legitimate business purposes.
Children’s Privacy
The Key Knits website and products are not specifically directed toward children, and we do not knowingly collect personal information from children contrary to applicable law.
If you believe a child has provided personal information through the website improperly, please contact us.
External Links
The website may contain links to third-party websites or services. Key Knits is not responsible for the privacy practices or content of websites operated by third parties.
We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to the website, our services, technology or legal requirements.
The current version will be posted on this page with the date of the most recent update.
Contact Us
If you have questions about this Privacy Policy, would like to make a privacy-related request, or have concerns about how your personal information is handled, please contact:
Key Knits
Email: rhondie@keyknits.com
Website: www.keyknits.com